Archives: [Marketing]
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This is the archive page for the category [Marketing]; below you should see headlines and summaries of all entries found here on the subject. Click the appropriate link at each to read the entire entry.

Let me tell you about my grand outer-space adventures!!! | August 17, 2015
Well, okay, no, that's a lie; that's not why it's been two years since you last heard from me at my personal website. Click through for the much more mundane answer, a look at CCLaP's plans for 2016, and a check-in about my new career as a software developer.

Greetings from Onlinistan. | May 29, 2011
It's been happening again -- after long online sessions, I've been feeling like I've left Chicago and am now in a fictional city called "Onlinistan" that doesn't really exist, bringing up the slippery question of what exactly consciousness is and how we should define in an online age what "occupying" a space actually means. Plus: I've been attending live lit events again! THEY'VE BEEN TEDIOUS! Click through for more!

The plan for 2011. | December 21, 2010
It's the end of the year, time for looking both backwards and forwards; and so here is my detailed month-by-month plan for what I'd like to do in 2011 with my arts organization, the Chicago Center for Literature and Photography, hopefully adding up by the end to four new books, four issues of a new magazine, four live events, and with luck CCLaP's first-ever four-figure annual profit.

What the electronica industry can teach us about the future of literature. | July 5, 2010
Today, some thoughts on what I've been noticing recently within the world of electronic musicians, and what it may teach us about the future of something as old-fashioned as literature, especially when it comes to digital books and the eventual fate of intellectual property in general.

Random notes. | June 13, 2010
Today, short thoughts on a variety of subjects, including: My arts center's first literary event was a big success; I'm finally bicycling again for the first time in almost a year; why I thank God Facebook wasn't around when I was in college; how it is that Google killed the SEO industry; and why the growing American criticism about Israel is actually the best thing that could've ever happened to Judaism.

It's here. It's finally here. | October 31, 2008
Good Christ Almighty, my arts center's first-ever original book is finally out, after a year of constant plans and constant delays. Today, all about it, what I think of it, and by the way why I will never accept one of those dirty corporate major-press book-editor jobs.

And yet even more on this little mini-space I've been having pipe dreams about. | September 2, 2008
Today, part 3 of my recent thoughts about this weird little commercial mini-space that recently up for rent in my neighborhood here in Chicago, and all the various cool book-oriented things I could do with such a space.

More on my fantasy theoretical bookseller/CCLaP shared commercial mini-space. | August 29, 2008
I'm having a particularly crappy year this year, so one of my only highlights these days are of the recurrent pleasant fantasies I keep having each time I pass this empty tiny commercial space in my neighborhood. Today, part 1 of more on what I would build there, and how I would sell the things found within.

How to make money from nothing. Seriously. | June 20, 2007
Well, just a couple of weeks until the virtual photography gallery opens for my arts center, as will my first opportunity to generate revenue through CCLaP. Will it work? We'll see! Today, all the details on how I plan to do this, despite having not a penny to spend on upfront costs.

Oh yeah, that's right, it takes time to recover from surgery. | April 23, 2007
Well, the good news is that I'm ready any day to re-activate my arts organization, the Chicago Center for Literature and Photography. The bad news -- I keep getting stopped by all this damn oral surgery I'm going through right, and the pesky fact that my body actually needs time to recover. How dare my body need time to recover from surgery!

Celebrating nine years of horseshit. | December 28, 2006
Wow, this week is the ninth anniversary of my website. Who would've thought such horseshit would stick around for so long? Today, some thoughts on it all, and a Christmas letter of sorts for those who are only sporadic readers.

I have some new announcements concerning my arts center. | March 27, 2006
Three major new announcements today concerning my new arts center, the Chicago Center for Literature and Photography. First, our October guest for "The CCLaP Sessions" is official - it's Time Out: Chicago Books Editor Jonathan Messinger; second, a new online document is ready, detailing CCLaP's upcoming online activities; and finally, our first book project is official, a collection of funny, horrific drug memoirs called "Contact High."

The future of the arts - an opposing viewpoint. | March 24, 2006
Well, no suprise here - my declaration on Wednesday, that most artistic non-profits will be dead in the next 30 years, has generated quite a bit of dissent from the non-profit community! Today, an extended essay by my friend Jude Baker, a profesional non-profit executive, arguing the points I made earlier this week.

That's right, I said that artistic non-profits are dying. | March 22, 2006
No, you didn't hear me wrong yesterday; I'm predicting the permanent death of almost all artistic non-profits by 20 or 30 years from now. Today, some detailed thoughts on why, and what will replace this structure in the future. Plus: I don't think that newspaper who interviewed me is going to run the article, so I might as well talk about it now; plus good news on the reader fundraiser for a new Intel Mini - $405 now raised! Only $195 to go!

Regarding micropayments and "micro-economies." | March 20, 2006
A comics friend and I recently got on a topic that I've been discussing with others since the 1980s - of "micropayments," or charging just a tiny amount of money for a tiny amount of creative content (one comic strip, for example, or one poem). Today, some thoughts on why so far no one has been able to successfully implement such a thing...well, that is, except for the videogame "Second Life." More on how they're able to do it, and how artistic organizations could mimic the structure in real life if they wanted. Plus: some screenshots from the upcoming new brochure for my own arts center; plus great news to report about the Mini fundraiser - $360 now raised!

Field report: My first weekend in Second Life. | March 13, 2006
Well, it's official; I finally was able to log into the alternative-reality game "Second Life" for the first time on Friday, and ended up spending the whole damn weekend playing (and taking screenshots). Today, part 1 of my ridiculously long report, explaining everything I saw.

Once that ball starts rolling... | February 28, 2006
Well, even more official announcements for CCLaP, this new arts center of mine opening this September; I have our first official show to announce, and someone's donated us a free website as well. Today, some thoughts on why things seem to be coming together so quickly these days, after two years of hardly anything happening at all; and why, by the way, I think those first two years were still necessary. Plus: five simple ways you too can help the Chicago Center for Literature an Photography, sometimes for free, sometimes by donating crap in your basement.

And the name of my new arts center is... | February 27, 2006
Why, it's the Chicago Center for Literature and Photography, in fact (or CCLaP for short), which I can now announce because the website's URL is finally secured. Today, the full explanation of where this name came from, and why it was chosen. Plus: two new 'jasonpettus' tags in the blogosphere, and two new audio comments! Too bad they both recorded them in a way so that I can't share them!; Google, won't you please build the "Google Crossword Helper?;" and a little help is needed regarding whether I'm doing something wrong with iTunes.

Who is Nikki Patin, and why should you care? | February 8, 2006
Today, part 3 of this week's talk about the new "lite" version of my upcoming arts center; one that will generate significantly less money, that is, but will be open for business as early as this Septmeber. Specifically, more on Nikki Patin, my new Director of Live Events; and more on our Membership and Fellowship programs.

More about my arts center, the "lite" version. | February 7, 2006
Part 2 of the details of the new "lite" version of my upcoming arts center; that is, a version that will generate substantially less revenue, but that will be ready to open as soon as this September. Today, all about our upcoming website.

Happy 2006! | January 2, 2006
Happy new year! And guess what, I've actually made a New Year's resolution and everything: to finally implement a full and detailed version of the "Getting Things Done" time-management system in my life, which I've been using on a limited basis for about a year now. Today, thoughts on how this is done, and what it's going to mean, not only for my life but for yours. Plus: dreams of 'merry prankster' style computer viruses; and "learning about artists changes artists."

But what about the artists, Jason? WHAT ABOUT THE ARTISTS? | June 30, 2005
Today, yet more details from the business plan of this new arts center I'm trying to open in Chicago right now; specifically, how I'm planning on keeping a bunch of drunken petulant 27-year-old poets happy with what we do. It's easier than you think!

More on the business issues The Obvious People just don't get. | June 29, 2005
Today, more details of the business plan for this arts center I'm trying to open here in Chicago right now; specifically, how I'm planning on delivering an authentic underground artistic experience to our paying customers, most of whom will not be artists themselves.